{"id":20663,"date":"2026-07-21T12:51:31","date_gmt":"2026-07-21T10:51:31","guid":{"rendered":"https:\/\/profooditalia.it\/?p=20663"},"modified":"2026-07-21T12:51:31","modified_gmt":"2026-07-21T10:51:31","slug":"ppwr-why-a-stop-the-clock-makes-sense","status":"publish","type":"post","link":"https:\/\/profooditalia.it\/en\/news\/ppwr-why-a-stop-the-clock-makes-sense\/","title":{"rendered":"PPWR: why a \u201cstop the clock\u201d makes sense"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p class=\"p1\"><strong>A request that can work<\/strong><\/p>\n<p class=\"p2\">For ProFood, the most credible path is not to ask for a general stop of the entire PPWR. It is more defensible to request a targeted \u201cstop the clock\u201d: suspend\/postpone the Article 25 and Annex V bans until the Commission has (i) completed a comparative, performance-based impact assessment covering end-of-life, food protection and food waste, alternatives and costs, including (a) what the market would switch to and whether this would mean more imports, and (b) whether the rules can be checked and enforced equally for EU and imported packaging and (ii) published implementable Article 25(6) Guidelines (due by 12 February 2027 which should be though alsobased on the above assessment).<\/p>\n<p>&nbsp;<\/p>\n<p class=\"p1\"><strong>Core principle<\/strong><\/p>\n<p class=\"p2\">The PPWR is fundamentally designed to accelerate the transition towards a circular economy, by promoting recycling, use of secondary raw materials and reducing lifecycle impacts. Any implementation measure should therefore be assessed against its contribution to circularity, not only material substitution.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"button-wrapper sinistra\"><a class=\"btn btn-default\" href=\"https:\/\/profooditalia.it\/wp-content\/uploads\/2026\/07\/PPWR_stop_the_clock_outreach_02072026-En-version.pdf\"  title=\"Discover the position paper\">Discover the position paper<\/a><\/div>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;] A request that can work For ProFood, the most credible path is not to ask for a general stop of the entire PPWR. It is more defensible to request a targeted \u201cstop the clock\u201d: suspend\/postpone the Article 25 and Annex V bans until the Commission has (i) completed a comparative, performance-based impact assessment [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[183],"tags":[],"class_list":["post-20663","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPWR: why a \u201cstop the clock\u201d makes sense - Pro Food<\/title>\n<meta name=\"description\" content=\"For ProFood, the most credible path is not to ask for a general stop of the entire PPWR. It is more defensible to request a targeted \u201cstop the clock\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/profooditalia.it\/en\/news\/ppwr-why-a-stop-the-clock-makes-sense\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPWR: why a \u201cstop the clock\u201d makes sense - Pro Food\" \/>\n<meta property=\"og:description\" content=\"For ProFood, the most credible path is not to ask for a general stop of the entire PPWR. 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