What we do for you

Pro Food represents companies that manufacture plastic packaging for food and beverages and engages with a wide range of stakeholders — from the raw materials industry to recyclers, from packers and retailers to consumers, institutions, and legislators. The association promotes activities of representation and information regarding the sector and its products.

For consumers

Pro Food provides accurate and reliable information on the safety of food and beverage packaging, their characteristics and performance, and on how to ensure proper end-of-life management.

For packers and retailers

Pro Food provides updates and clarification on all matters concerning these products in support of their sustainability during use and sale.

For legislators

Pro Food provides data on the environmental, social, and economic impacts of plastic packaging, enabling informed evaluation of the appropriateness and effectiveness of legislative measures or regulations.

For packaging-manufacturers

Pro Food collaborates with universities and research institutes to carry out studies on its products, supports the industry’s interests in institutional and legislative settings, participates in working groups dedicated to regulatory updates, and develops marketing initiatives in support of the sector.

What we do for you

What we do
for you

For consumers

Pro Food provides accurate and reliable information on the safety of food and beverage packaging, their characteristics and performance, and on how to ensure proper end-of-life management.

For packers and retailers

Pro Food provides updates and clarification on all matters concerning these products in support of their sustainability during use and sale.

For legislators

For packaging-manufacturers

For consumers

Pro Food provides accurate and reliable information on the safety of food and beverage packaging, their characteristics and performance, and on how to ensure proper end-of-life management..

For packers and retailers

Pro Food provides updates and clarification on all matters concerning these products in support of their sustainability during use and sale.

For legislators

For packaging-manufacturers

Pro Food Packaging

The product range of Pro Food member companies meets the needs of the food industry in the meat/fish, dairy, fruit and vegetable sectors; of the HO.RE.CA. sector, as well as of the retail market, for any type of application or packaging requirement.

The companies associated with Pro Food are primarily active in four main packaging categories:

An icon with a description — Packaging for fresh and ultra-fresh foods (meat, fish, fresh pasta, cured meats, etc.)

Discover sustainable packaging

What we have achieved

Pro Food is proud to be a pioneer of the circular economy. Its key achievements include:

The development of a recycling supply chain for PET bottles used in the production of new food packaging.
The publication of a sectoral EPD (Environmental Product Declaration) featuring an LCA analyses for 33 products.
The successful implementation of PET tray recycling.
The successful implementation of expanded polystyrene (EPS) tray recycling.
The publication of a shelf-life and comparative LCA study on packaging for fruit and vegetables.

These initiatives aim to provide objective data for an accurate assessment of the environmental impacts of packaging and packaged products.

On the communication front, Pro Food publishes and distributes press releases, regularly manages its social media channels, and develops advertising campaigns. The most recent institutional campaign is a multi-subject one that associates different types of packaging with various sports disciplines, each highlighting the features and values of the packaging by comparing them to those of a sport.

2025 advertising campaign

Over the years, Pro Food has organized events – in Bologna in collaboration with Confindustria – and round tables at both national trade fairs – Ecomondo, Marca, Macfrut – and European ones – Fruit Logistica, Forum AREFLH, Fruit Attraction – and has sponsored initiatives aimed at promoting the proper end-of-life of food packaging.